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Know About The Brand New TikTok Advertisement Platform
TikTok Ads is relatively brand new on TikTok. TikTok is new to the marketing place and experienced marketers have a lot to learn about the channel. So, it’s important and essential to know the platform and how it works before devising a marketing strategy.
While videos started at only 15 seconds, users may upload 60-second stories now. Interestingly, people don’t need to follow the accounts to see any videos. They can just browse through any other videos thanks to the Discover feature.
Many people select to follow users that produce their favorite content. Because content flows so easily through the app in an all-encompassing experience, ads can blend seamlessly in with the endemical content. Although the process is still new, here are the steps to making an ad on TikTok.
What is TikTok?
TikTok is a social media platform and It is mostly a video-sharing app launched in early 2017 by Chinese developer ByteDance. Every user can like from thousands of audio clips, and record videos of themselves lipsyncing, dancing, parkouring or even acting along to the sound bytes. Videos can also be edited, sped up, or slowed down, and users may attach stickers, activate a special effect, or use filters to change up the video’s look.
How Does TikTok Ads Work?
Generally, TikTok is for promoting short-form video content, so when you log in, a recommended video will start playing right away. You can also follow other users to remain up to date on their content or use the search function to look up specific challenges, keywords, hashtags, and more. There is also have a trending area to find up and coming videos.
TikTok Ads options
TikTok provides different options for advertisers to reach their target demographic.
- In-Feed Video: Ads appear in the local or topical news feed of TikTok on the For You page.
- Brand Takeover: Ad appears while TikTok users opening the app and fully take over the screen for a few seconds before turning into an In-Feed Video ad.
- Hashtag Challenge: Ad appears on the Discovery page. It inspires users to participate in user content creation challenges. These can include a shoppable component for retailers.
- Branded AR Content: Ads appear with new branded lenses, stickers, and other 2D/3D/AR content for TikTok users to use in their content.
- Custom Influencer Package: Ads attendance for sponsored content that is created by a TikTok user with influence in your marketplace.
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